HOW TO USE CREATIVE CLUES
1. SET THE STAGE
Prior to the work session, decide which scenario suits you best.
Use Creative Clues to:
Develop new product and service concepts
#Entrepreneurship #Startups #Hackathon
Solve complex problems
#DesignThinking #ServiceDesign #CustomerExperience
Understand and research
#UX #UserResearch #ValueMapping
Select appropriate sticker sets at the beginning of the session, and
give each person one sheet, or
hang up the sheets on the wall. This way, you can ensure engagement from everyone as they would need to move around.
2. CHOOSE WHAT YOU'LL BUILD UPON
Define a How-Might-We question based on your research. insights, or upcoming trends.
You can use these elements to define a problem statement to work on:
Needs and Value
Future and Trends
3. BRAINDUMP INITIAL IDEAS
5 minutes for silent ideation.
Have a short round of braindumping. Ask participants to silently write down the solutions to the problem statement.
Do not use the Clues at this stage just yet. The goal here is to collect the first, obvious ideas.
4. GENERATE IDEAS
Use visual stimuli to develop new associations and ideas.
Spend one round – about 5 minutes – asking each person to make associations between the problem statement and the Clues. Remind them not to search for a perfect illustration, but rather stretch their imagination to find new and surprising connections.
You can give the participants examples of what to think about. If someone gets "Industries and Objects" set, she or he could consider how would a hotel industry solve our problem? Or by using "Needs and Value" as stimuli, one can ask if there are any unmet needs, such as belonging, we didn't consider and can make use of.
Each person individually takes a sticker, puts it on a piece of paper or a sticky note and writes a brief explanation.
Once the round is over, you can share the ideas and repeat the process.